A metropolitan Ather Space (3S Center) is budgeted at ₹40–60 lakh all-in, covering interiors to Ather retail identity standards, tooling, launch inventory and the first working-capital cycle. Smaller formats start at ₹12 lakh for a Grid charging hub.

It helps, but it is not mandatory. Roughly a third of current partners came from outside automotive retail. The evaluation weighs capital strength, the quality of the site and a credible operating record in a customer-facing business.

A sanctioned three-phase connection sized to the format, DG backup, trade licence, GST registration and local fire clearance. Ather Grid bays additionally need a dedicated metered feeder, which our projects team specifies during the site survey.

Territory evaluation closes in three to four weeks. From signing, a standard Ather Space reaches launch in 70–90 days including fit-out, Ather Academy technician certification and pre-launch demand generation.

Retail formats model to 26–32% ROI with a 14–24 month payback. Vehicle margin is supplemented by up to 40% on genuine accessories and Ather Care plans, plus annuity revenue from service, CPO and charging.

Applications are open across most states, with priority territories in Tier 2 and Tier 3 district clusters. Name your preferred city in the application and the franchise desk will confirm availability within two working days.